He does not have to “offset the tariffs”. Tariffs are a tax paid by the ones doing the importing. Americans will pay the tariffs.

He just has to resist lowering his prices to help his customers out. This can be hard sometimes but, right now, it should be pretty easy to point the finger at Trump and say there is nothing you can do.

His customers will pay more. He will make the same as before ( assuming demand does not drop ).