I think people are reacting mainly emotionally (i.e. “I feel that this person can be trusted”) rather than doing any meaningful level of political analysis and that the attraction of many for confident loudmouth politicians is in part a reaction to a couple of decades of being swindled by soft speaking slippery suits on both sides of the isle.

(Politically Aware people - which I imagine most of us here are - tend to expect from others similar levels of being well informed about Politics and thinking it to be important, when in reality most people do not think, care or are as well informed about politics anywhere as much as the Politically Aware)

These things come in cycles and we’re back in the age when people are over-saturated with the “sophisticated misdirection and half-truth deceiver” type of swindler whilst not being innured to the “loud and brash liar” type of swindler, because the last couple of decades have been dominated in politics by the former kind of manipulator whilst the last time the latter type was dominant was almost a century ago.

That’s my theory.