Not only that but I haven’t seen a single actionable demand by the advertisements for this campaign. It’s a hollow, confused threat that simply doesn’t make sense.

Ironically I haven’t spent money anywhere today but that’s just because I spend most of my life trying not to pay giant chain retailers.

If someone wanted this campaign to work they would have united the whole thing under a banner or a brand, declared that this was not the first protest they would be staging, say something like: “this is only a threat, if companies don’t do X in 3 months we will organize a week-long blackout. Then if they don’t do anything after that week-long blackout we’ll do another one for two weeks or a month.”

That makes sense. That’s negotiation and it’s how you demonstrate the power the people hold.

The X should be something policy-based and actionable. It can be a huge sweeping demand but it has to be actionable. It should not be a laundry list of long term demands. Then, when you get that first demand met you can delay action and keep pushing later since you’ve proven the tactics work.

Compare that to what this protest is doing. It’s pretty far-cry.