None of this is nonsensical though.

• Adafruit - brand name; meaningless in any industry.
• ESP32-S3 - product code; random numbers in any industry.
• Reverse - screen is on the back.
• TFT - Abbreviation for the display technology.
• u.FL - Abbreviation for the antenna type.

You could easily have something like that about e.g. mountain biking:

NEW PRODUCT - Sram Xg-1299 Eagle 10-52 Cassette