• Dr. Bob@lemmy.ca
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    2 days ago

    Advertising is not a technology and there is no evidence that advertising occured 30,000 years ago. That time period predates capitalism, products and competition among manufacturers, and written language.

    • wuphysics87@lemmy.ml
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      1 day ago

      Given how wide a range your response are in the post, what you call “advertising” is better described as “communication”. No?

    • rainrain@sh.itjust.worksOP
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      2 days ago

      Advertising is a method of persuasion.

      It’s as old as civilization.

      We advertise for various reasons, selling products is just one of them.

      And yes, over time, we have developed new advertising techniques.

      A body of techniques is what’s referred to as a “technology”.

      • Dr. Bob@lemmy.ca
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        1 day ago

        Technology can therefore be defined both as an ensemble of deliberately created processes and objects that together accomplish some function as well as the associated knowledge and skills used in the conception, design, implementation, and operation of such technological artifacts.

        O. L. de Weck, Technology Roadmapping and Development, https://doi.org/10.1007/978-3-030-88346-1_1

        • rainrain@sh.itjust.worksOP
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          1 day ago

          Do you have any understanding of your own? This secondhand, copy pasted stuff rings hollow.

      • I Cast Fist
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        23 hours ago

        By your logic, a political or religious speech would be advertising.

        • rainrain@sh.itjust.worksOP
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          23 hours ago

          One intended to persuade, yes.

          We sometimes call that variety of advertising, “propaganda”.

          • I Cast Fist
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            23 hours ago

            It really feels like you’re trying to make any sort of persuasion = advertising, which is just stupid.

            Also, calling “a body of techniques” a technology would imply that martial arts and dances are technologies.

              • I Cast Fist
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                14 hours ago

                The “shameless pedantry” is meant to ensure that the point you’re trying to make is clear and not an infinite exercise of “moving the goalposts”. If the premise is bad, the whole argument fails.

                As for the point, the other poster that said “it’s the current reality” made the best reply, in my opinion

                • rainrain@sh.itjust.worksOP
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                  14 hours ago

                  If you put half the effort into your answer that you put into picking nits, a fine conversation might happen.

      • Dr. Bob@lemmy.ca
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        2 days ago

        What are you even on about? Persuasion is not advertising. And in the absence of a material culture for advertising, there is literally no basis for the 30,000 year claim. This is pure nonsense and the worst kind of bullshit.

          • Dr. Bob@lemmy.ca
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            1 day ago

            Start with your silly claim that “advertising”, as you define it, occurred 30,000 years ago. Any non-suppositional evidence please.

            • rainrain@sh.itjust.worksOP
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              1 day ago

              Advertising first occurred at 1000000000 BC when rhe first female dog advertised her availability by spraying pheromones into the air, thus persuading male dogs to etc.

              (I should be getting paid for this)

      • quediuspayu@lemmy.world
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        2 days ago

        Advertising is a communication technique to bring attention to something.

        You are mostly talking about commercial advertising, which is still not technology.

        Where did you find that definition of technology?

    • rainrain@sh.itjust.worksOP
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      2 days ago

      Given this technology of persuasion (advertising). A technology that is insanely powerful (so powerful that convincing literally everybody of literally anything is a power that is comfortably within our grasp). What would it look like if everybody was persuaded to believe some total bullshit?

      I mean what would it look like, to us, if we found ourselves in the midst of such a predicament?

      • fakeplastic@lemmy.dbzer0.com
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        2 days ago

        We’re living in an age of demagoguery, I don’t know why you wouldn’t use that metaphor instead of the relatively harmless advertising, it’s much more important and you can look around and see what it’s like.

    • rainrain@sh.itjust.worksOP
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      2 days ago

      That would imply that I am wrong about something and so are all my friends.

      My cherished belief, in which I am heavily invested, upon which all of my important ideas are based, is actually total bullshit.

      Given the choice between that hard truth and a tasty lie, I might choose the lie.