Fact 1: Microsoft Corp.’s Xbox announced this week that it will sell “some” of its upcoming video games for $80 — a hike from the previous standard price of $70, which itself was a hike from $60 just a few years ago. This comes in the wake of Nintendo Co.’s announcement last month that the new Mario Kart game for Switch 2 will be $80.
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Fact 2: The three highest-reviewed video games of 2025 so far, according to the review aggregation website Metacritic, are Clair Obscur: Expedition 33, Blue Prince and Split Fiction. Those games cost, respectively, $50, $30 and $50.
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Perhaps it’s a coincidence that the best-rated games of the year just happen to be budget titles. But I think the two facts above point to something else — a critical flaw in the video-game industry’s operations that has contributed to its plateaued growth and widespread layoffs.
I’ve said this elsewhere before but video games are a commodity and an impulse buy. Very few people view the next video game as an essential purchase for themselves. So sure people can have them and haha about how much the cost of developing a video game has gone up till they’re blue in the face but that is not going to change how the consumer will feel at the register buying the game. If the person at the register does not feel that the price is justified they’re not going to pay it they’re going to wait for a sale, borrow it from a friend if they can get access to physical media, or pirate it.