YouTube announced July 29, 2025, that videos containing strong profanity in the first 7 seconds will now be eligible for full ad revenue, reversing a policy that previously limited monetization for such content. The update, revealed through Jensen from TeamYouTube, eliminates restrictions that caused videos to earn limited or no ad revenue when strong language appeared during the opening moments.

According to the announcement, the policy originally aligned YouTube’s content standards with television broadcasting guidelines. “The policy originally aligned YouTube’s content standards with the guidelines set for TV,” the update states. However, advertiser tools now provide businesses with choices over ad placement based on content profanity levels, reducing the need for blanket restrictions.

  • sga@lemmings.world
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    8 days ago

    I guess it is always better if you are allowed moree freedom to speech, but if advertisers would (not sure) not want to run “ads” on “high profanity” content, then some creator, who just consciously did not use the said profanity in just a few minutes, would have got the ad revenue from those advertisers, but now might not think of it, and falsely believe they can use profanity at all times, but now those advertisers will not run ads on there stuff completely, so they would see a larger drop in the ad revenue to this. kinda seems that to gain freedom of speech, you lose money - 1 step forward, 2 steps back.