Google, which is in the middle of a campaign to get Apple to support the RCS platform, used the song to help its cause.
In the tweet, Google wrote, “The Android team thinks Drake’s new song “Texts Go Green” is a real banger. It refers to the phenomenon when an iPhone user gets blocked. Or tries to text someone who doesn’t have an iPhone. Either way, it’s pretty rough. If only some super-talented engineering team at Apple would fix this. Because this is a problem only Apple can fix. They just have to adopt RCS, actually. It would make texting more secure too. Just sayin’. Great track tho.”
Not the song, but the response from Google
Talking about advertising strategies isn’t the best content, but it can determine how the market might change. If a company does a really good/bad ad campaign then that could be the reason for a shift in the market