SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease.
For comparison, here’s how traffic has changed for other popular social networking websites:
- Discord.com: +0.51%
- Twitter.com: -1.65%
- Instagram.com: -1.35%
- Facebook.com: -3.18%
- TikTok.com: +0.77%
- Pinterest.com: -2.27%
- Youtube.com: -2.02%
Source: https://www.similarweb.com/website/reddit.com/#overview
And lots of those users probably aren’t real.
But there’s a distribution curve. 10-15% of a user base is super super valuable because they create all the content. If they lost 3-5% of that segment, that would be a real problem.
Yeah, the vast majority of users don’t contribute at all. Not post, not comment, not even upvote. They come only to consume.
Then you get the segment of people who contribute a bit, but not so much, and then you have the golden 1% of powerusers that are active.
That’s why, yes, 3 party app users are just a small chunk off the greater Reddit pie - they are more likely to belong to the segment of Reddit users that actually create content for the side. Posting, commenting, up and downvoting, actively engaging.
They’re also more likely to be moderators
Yknow i hadn’t considered that but thats a great point. How many of those users are just bots that are karma farming to spam communities? And with Reddit crippling mod tools, that issue is only going to get worse.