Plant-based drink maker Oatly has lost a long-running legal battle over its use of the word “milk” in its marketing.
The Swedish company tried to trademark the slogan “post-milk generation” in the UK in 2021 but Dairy UK, the representative body for British dairy farmers, objected.
Following rulings in several courts, the UK Supreme Court on Wednesday said Oatly could neither trademark nor use the phrase “post-milk generation”.
The long-running dispute has centred on Dairy UK’s argument that, under trademark law, the term “milk” can only be used to refer to products that come from an animal.
Also the word milk in the slogan there clearly references the product you can leave behind by switching to Oatly so I’m baffled that multiple courts took the lobbyists side. Either there’s something crucial left unsaid here on the courts in the UK are filled with corrupt cunts.
It would not surprise me, given that this decade is rife with political corruption across the board.