I’m building out an e-commerce frontend for the ERP my company uses, and I am being slightly lazy while working on the shopping cart to start. I’ve noticed in many other stores guest carts, or not having to be logged in to purchase. How necessary is it to have guest shopping?
I do not have a lot of experience with commerce but you’re supposed to optimize the customer experience. If the customer needs an account to add something to the cart, he might abandon his purchase during the account creation process.
Only some percentage of all potential users will abandon the purchase due to something like this, but your goal is to reduce this percentage as much as possible.
That’s why analytics are used to understand which environment leads to the most purchases and prevent users from abandoning the process.