More than 100 deepfake video advertisements impersonating Rishi Sunak were paid to be promoted on Facebook in the last month alone, according to research that has raised alarm about the risk AI poses before the general election.
The adverts may have reached as many as 400,000 people – despite appearing to break several of Facebook’s policies – and mark the first time that the prime minister’s image has been doctored in a systematic way en masse.
They include one with faked footage of a BBC newsreader, Sarah Campbell, appearing to read out breaking news that falsely claims a scandal has erupted around Sunak secretly earning “colossal sums from a project that was initially intended for ordinary citizens”.
The research was carried out by Fenimore Harper, a communications company set up by Marcus Beard, a former Downing Street official who headed No 10’s response to countering conspiracy theories during the Covid crisis.
“Our Online Safety Act goes further by putting new requirements on social platforms to swiftly remove illegal misinformation and disinformation – including where it is AI-generated – as soon as they become aware of it.”
Regulators have been concerned that time is running out to enact wholesale changes to ensure Britain’s electoral system keeps pace with advances in artificial intelligence before the next general election, which is tipped to take place in November.
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More than 100 deepfake video advertisements impersonating Rishi Sunak were paid to be promoted on Facebook in the last month alone, according to research that has raised alarm about the risk AI poses before the general election.
The adverts may have reached as many as 400,000 people – despite appearing to break several of Facebook’s policies – and mark the first time that the prime minister’s image has been doctored in a systematic way en masse.
They include one with faked footage of a BBC newsreader, Sarah Campbell, appearing to read out breaking news that falsely claims a scandal has erupted around Sunak secretly earning “colossal sums from a project that was initially intended for ordinary citizens”.
The research was carried out by Fenimore Harper, a communications company set up by Marcus Beard, a former Downing Street official who headed No 10’s response to countering conspiracy theories during the Covid crisis.
“Our Online Safety Act goes further by putting new requirements on social platforms to swiftly remove illegal misinformation and disinformation – including where it is AI-generated – as soon as they become aware of it.”
Regulators have been concerned that time is running out to enact wholesale changes to ensure Britain’s electoral system keeps pace with advances in artificial intelligence before the next general election, which is tipped to take place in November.
The original article contains 594 words, the summary contains 224 words. Saved 62%. I’m a bot and I’m open source!