We’re already at that point. Even recipe sites, which I’ll give the benefit of assuming aren’t already ML-generated, are already so similar, boring, and irrelevant that nobody reads them.

In the past few months, I’ve also noticed a lot of sites showing up in my Google search results purporting to be relevant or answer my question, but when I actually read them they are also completely useless. For example, I couldn’t figure out how to take a friend’s Instagram story and reshare it to my own if I wasn’t tagged in it. Several pages were titled to look useful, but all of them gave only alternatives.