The Knix boycott is coming soon!

Meg, once a devoted ambassador for Knix, wore their panties for years, swathed in the comfort of assumed integrity. Then, without much fanfare, she posted her discontent. Vengeful? No, that’s not Meg’s way. But her quiet disillusionment echoed a sentiment shared by many—a chorus of voices rising from the seams of Knix’s customer base, all recounting similar experiences.

In their responses, a dangerous undercurrent surfaces: the brittle idealism of the “Girl Boss” and the ever-echoed mantra of “women supporting women.” Noble on the surface, but what happens when the bonds crack, and loyalty becomes a façade?

Knix, despite their glossy promises, holds PFAS within their threads, a fact that stretches beyond Joanna Griffiths’ denials. Two lawsuits have already unraveled her claims of a PFAS-free product, but the denial persists, like a stain that won’t wash out, no matter how hard one scrubs the fabric of truth.

Sarah and her husband believe they scored a great deal, but in reality, they undersold themselves. I produce video content for various brands, including Samsung, Panasonic, GE, and KitchenAid. These brands collaborate and work with media-savvy designers and chefs. By “work,” I mean paid partnerships, not barter. Designers and chefs typically charge over $30,000 per campaign, with product offered (if they want it) and often an all-expenses-paid trip to CES in Las Vegas. Additionally, designers receive a minimum of $10,000 for on-air work while in Vegas. The brands cover these fees, and their PR agencies handle the arrangements. These aren’t year-long commitments either — we’re talking 4-5 days of work. If the chef or designer hosts an event, that’s another $10,000-$20,000 on top.

For example, we worked with David Rocco for an event and broadcast tour. He earned a substantial amount and generously donated the appliances he was offered—a great guy to work with. The fact that Sarah isn’t securing these types of deals speaks volumes. She’s uncomfortable on camera and doesn’t approach her work with the mindset of building a business. Attending that Disney conference without getting paid? That’s a poor decision. More agencies are catching on that they don’t always need to pay influencers. Offering some product and inviting them to an event can suffice. Influencers hated by the public these days. It’s not smart to work with them for public facing contracts.