Lol, getting 10 thousand users to slightly inconvenience themself even to stand against things that directly effect them is difficult. Imagine trying to get billions to do it for a slightly indirect possible effect on megacorps.
There are probably half a billion people alone that would gladly lick the boot of any mega corporation that demanded it.
Personally I think that in the modern age they add what is missing from text conversations: intonation.
If you are sarcastic, joking, serious, etc… it can add a lot of social context.