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Cake day: June 17th, 2023

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  • There is one instance similar to the AI controversy and it is the arrival of sound pictures. Before that musicians were hired to reinforce the silent pictures. Even tiny hole-in-the-wall theatres had a piano player. When sound arrived for good musicians unions insisted the artists be paid as though they were performing live even though their work was on disc or film. But eventually they had to cave in and most of them found new careers or performed elsewhere. Studios assembled their own orchestras or paid existing ones to create soundtracks. Composers faired better with the best of them earning respectable salaries. Some theaters paid organists or orchestras to perform “prologues” but that didn’t last long. AI is here to stay. If the tech exists it’s going to get used. They got rid of the projectionists, the managers, the single screen houses, the short subjects and added screen ads and finally got rid of film itself. The studios even experimented with cutting the theatres out of the loop using covid as an excuse. It’s not going to end well.