Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for
I think a long time ago a vicious cycle began in the advertising space where predatory ads had more incentive to pay for ad space, so sensible people start to perceive ads in general as predatory. Now no sensible advertiser that’s trying to promote a legitimate product for legitimate reasons will do so by buying ad space, thus reinforcing the increasingly accurate perception that all ads are predatory.
As well as predatory/not, there’s also a trend with attention grabbing/not.
There was a period of time where Google AdWords ruled the online ad space, and most ads were pure text in a box with a border making the border between content and ads visually distinct.
Kind of like having small portions of the newspaper classified section cut out and slapped around the webpage.
I still disliked them, but they were fairly easy to look past, and you didn’t have to worry about the ad itself carrying a malware payload (just whatever they linked to).
Companies found that those style ads get less clickthrough than flashier ones, and that there’s no quantifiable incentive to not make their ads as obnoxious as possible. So they optimized for the wrong metric: clickthrough vs sales by ad.
More recently, companies have stepped up their tracking game so they can target sales by ad more effectively, but old habits die hard, and predatory ads that just want you to click have no incentive to care and “de-escalate” the obnoxiousness.
I think a long time ago a vicious cycle began in the advertising space where predatory ads had more incentive to pay for ad space, so sensible people start to perceive ads in general as predatory. Now no sensible advertiser that’s trying to promote a legitimate product for legitimate reasons will do so by buying ad space, thus reinforcing the increasingly accurate perception that all ads are predatory.
As well as predatory/not, there’s also a trend with attention grabbing/not.
There was a period of time where Google AdWords ruled the online ad space, and most ads were pure text in a box with a border making the border between content and ads visually distinct.
Kind of like having small portions of the newspaper classified section cut out and slapped around the webpage.
I still disliked them, but they were fairly easy to look past, and you didn’t have to worry about the ad itself carrying a malware payload (just whatever they linked to).
Companies found that those style ads get less clickthrough than flashier ones, and that there’s no quantifiable incentive to not make their ads as obnoxious as possible. So they optimized for the wrong metric: clickthrough vs sales by ad.
More recently, companies have stepped up their tracking game so they can target sales by ad more effectively, but old habits die hard, and predatory ads that just want you to click have no incentive to care and “de-escalate” the obnoxiousness.