I agree. Plus, right now Alexa is somewhat integrated with my life. I’m constantly interacting with Amazon’s ecosystem. Take that away, and it becomes another online retailer (a hugely important one, but nonetheless…) and movie rental service. I could easily step away from Amazon in a way that is more difficult today.
Multiply that across their customers and is the value 6 billion per year? I don’t know, that’s a lot of money, but it’s not a simple cost analysis.
I wouldn’t describe it as wasted, even at a stretch. Alexa drives tonnes of money Amazon’s way.
Not according to the article:
Think of it like Chrome. Doesn’t directly generate money, but generates a lot of money
Except Chrome doesn’t lose a ton of money, energy, etc.
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That was true when they first came out, but they have added options for a pin and auto ordering is off by default.
I agree. Plus, right now Alexa is somewhat integrated with my life. I’m constantly interacting with Amazon’s ecosystem. Take that away, and it becomes another online retailer (a hugely important one, but nonetheless…) and movie rental service. I could easily step away from Amazon in a way that is more difficult today.
Multiply that across their customers and is the value 6 billion per year? I don’t know, that’s a lot of money, but it’s not a simple cost analysis.
Amazon claims to have Alexa on 100 million devices, so $6 billion/year would be $60/user/year.
It’s not peanuts, but… Amazon Prime has 230 million subscribers worldwide, that is $140/user/year.
Sounds like one could be financing the other.
If you step away from everything Amazon today a consumer… you are still using them for 30% of your web experience, you just don’t know it lol