Minor title correction: Google was already fingerprinting all your devices. In 8 weeks they start making that data available to their partners (so…maybe to practically everyone with a pulse…?)

This is an important distinction, because we should assume Google employees are already judging our fetishes, but we can look forward to Walmart employees judging our fetishes 8 weeks from now.

Edit: I just remembered that I have a Google advertising account. I guess I can look forward to finding out what kind of weird stuff you’re all into.