Shaquille O'Neal isn't just known for his dominance on the basketball court or his $500 million net worth as a savvy business owner. He also stands by his principles, even when it means leaving millions on the table. In 1998, Shaq made what he calls his "best business decision" – a move that set him apart as more than just an athlete chasing profits. While appearing on the "Full Send" podcast in 2021, Shaq shared why he ended his $40 million, five-year sneaker deal with Reebok. The turning point
If I were Shaq, I’d ask myself how they could afford to mass manufacture shoes to sell at $15-$29 and make a profit. But I’m not Shaq, so I’m just guessing he isn’t looking too closely at how the sausage is made.