Popularity has plummeted in markets like Germany, a country still haunted by its fascist past, where Tesla's share of EV sales plummeted to just 3.7% last month versus 14% a year earlier.

Summary

Tesla’s European sales are plummeting, with Germany seeing a 60% drop despite strong EV growth. Similar declines hit Norway, Sweden, and France.

While some blame the Osborne effect—buyers delaying purchases for a refreshed Model Y—Musk’s endorsement of Germany’s far-right AfD may also be repelling customers.

Online backlash has linked Tesla to fascist imagery. In contrast, UK sales fell only 7.8%, suggesting political factors play a role.

With strong domestic EV competition in Europe, Tesla’s reputation crisis could further hurt demand.

  • TjaEnglish
    4·
    11 hours ago

    I’m probably not your coworker, but it was the case with me. I liked the guy when he was a weird nerd and I liked the car.

    I still like the car to be honest but I’m seriously considering buying a bumper sticker with “I bought this before I knew he was a Nazi”.

    No way I’m buying another one as long and he’s related to the company in any way.