Google's and Amazon's tracking-based advertising are under fire in the EU. In a landmark decision, the Brussels Court of Appeal invalidates cookie consent banners built on the Transparency & Consent Framework of IAB Europe.
I’ve always been amazed how the data processing consent has morphed incot cookie banners.
And I’ve seen Devs argue that tracking & data processing without cookies doesn’t need consent.
It’s always been about data processing and user privacy.
Cookies were just the “plastic to paper straws” that placates but annoys the masses, making it seem like progress. Even though the tracking and data processing still happens, your user profile is still traded, and nothing really changes.
I’ve always been amazed how the data processing consent has morphed incot cookie banners.
And I’ve seen Devs argue that tracking & data processing without cookies doesn’t need consent.
It’s always been about data processing and user privacy.
Cookies were just the “plastic to paper straws” that placates but annoys the masses, making it seem like progress. Even though the tracking and data processing still happens, your user profile is still traded, and nothing really changes.