Oliver McCann, a British AI music creator, uses AI to produce songs across various genres. Despite lacking musical talent, McCann signed with Hallwood Media after one of his tracks gained 3 million streams.
McCann, 37, who has a background as a visual designer, started experimenting with AI to see if it could boost his creativity and “bring some of my lyrics to life.” Last month, he signed with independent record label Hallwood Media after one of his tracks racked up 3 million streams, in what’s billed as the first time a music label has inked a contract with an AI music creator.
Sure that’s just the one dude tho. And what does 3 million streams mean? Is that a lot? What platforms? Are those full listens? How many repeat listens? Are those actual humans listening, or just more bots consuming bot content?
I meant how successful are AI music creators in comparison to other average music creators? Like the population of people creating music the traditional way in comparison to people creating music using AI.
I feel the amount of people using AI that have any traction whatsoever is vanishingly small, so a comparison isn’t even possible. And I’ve also known people that are insanely talented making music, who still have to have a job and pay for a lot of their own stuff, never making a dime. Success in the music industry has always only loosely been related to actual talent.
Sure that’s just the one dude tho. And what does 3 million streams mean? Is that a lot? What platforms? Are those full listens? How many repeat listens? Are those actual humans listening, or just more bots consuming bot content?
I meant how successful are AI music creators in comparison to other average music creators? Like the population of people creating music the traditional way in comparison to people creating music using AI.
I feel the amount of people using AI that have any traction whatsoever is vanishingly small, so a comparison isn’t even possible. And I’ve also known people that are insanely talented making music, who still have to have a job and pay for a lot of their own stuff, never making a dime. Success in the music industry has always only loosely been related to actual talent.