Three in five kids are asking for video games this holiday season – and just as many hope their parents will play video games with them. The Entertainment Software Association encourages caregivers to take control of the gameplay experience by using ESRB ratings and parental controls.
They’re a lobbyist for giant publishers. They work really hard to prevent regulating loot boxes/gambling, console jailbreaking, and are behind pretty much any evil thing the industry does. If they were in the EU, they’d no doubt fight against the stop killing games initiative too.