System76 released the first stable version of its Rust based COSMIC desktop with Pop!_OS 24.04 LTS. The update adds rewritten core apps, new tiling and workspace controls, and the new COSMIC Store. Available now for download or preinstalled on System76 devices
I think it is a smart play.
They are getting lots of press in the places where the people that care go.
On their website, they focus on the benefits of their platform for customers. From that perspective, the new COSMIC is just a refinement on what they were shipping before.
And this is just the beginning. COSMIC itself is still fairly basic. And the “new” Pop!OS is based on an LTS base that is already 2 years old. None of that is a problem but it is not a hand they want to overplay.
They may actually make a bigger deal about the benefits when 26.04 ships. Things will be a bit more “industry leading” by then.
You make good points. I am not a marketer but I guess I was pretending to be haha