I love Proton Privacy as a company, and most of their products.
However, I hate their current SoMe campaign of just ranting and bashing on every other company out there. It’s so negative.
Is more negativity really what we need? Can’t you just be positive and talk about all your good stuff - are you 100% sure the only way to grow is to do negative campaigns on everyone else?
I’d really love for you to be different ❤️
If they are pointing out legitimate flaws in their competitors, I wouldn’t call it ‘negativity’. A lot of commercials communicate the vilest shit while being ‘positive’ (look at the way gender stereotypes are used in many commercials). I don’t know the exact commercials you are referring to, but just keep this in mind when analysing a commercial.