Francis Ford Coppola screened his latest film to major studio heads, hoping for mainstream distribution and a big marketing campaign. Reactions were not great.
The film is a complex love story with deep philosophical themes, but distributors are skeptical about its commercial potential and market positioning.
Coppola’s recent films have been non-commercial and experimental, leaving distributors unsure about how to handle his latest project, Megalopolis .
That the execs are thinking it doesn’t have commercial appeal is almost a guarantee that it’ll be received as great - these are the same execs that think all the public wants are sequels, prequels, and lazy 80s IP nostalgia cash-ins.