YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • @Buttons
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    824 days ago

    A neat programming project would be to migrate YouTube videos to PeerTube for content creators. If a YouTuber decides to put their videos on PeerTube as well, it should be as easy as possible.

      • Brownian Motion
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        324 days ago

        I found Big Clive is posting here. I’m sold, he is the only reason I use YT, so now I can cut that fucking shit off at the neck.

        https://odysee.com/

        And I am going to check out peertube as well.

        • @[email protected]
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          122 days ago

          The benefit of PeerTube is that it federates, so content can be followed and broadcasted to the Fediverse.

          • @[email protected]
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            122 days ago

            Sweet, do you have any links on how to set that up? My next goal is to set up my own lemmy.<mydomain> instance up so I can pull various things for my own aggregation. Last I tried, I had errors after the Rust compiling steps, need to try it agian.

      • @[email protected]
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        22 days ago

        Does it federate with the Fediverse? That’s the point I was trying to make with PeerTube.