“It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee,” she added. “Films are made by a filmmaker and a team of artists around them. You cannot make art based on numbers and algorithms. My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not. Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those.”
They used to be better. My prime example is This teaser for Thor Ragnarok.
Watch from about 1:09.
They just kept revealing the scene! How much better would that scene have been when you watch the movie if we didnt know who was going to come out that door?
Would you show the hulk? I wouldnt. Thats an amazing scene everyone who left the theatre would have been gushing over if it was a surprise.
This never would have been the trailer in previous years but today seems to be all about showing the juiciest parts of a movie just to get people talking about going to see it. Then the movie be utterly disappointing because you have already seen the best scenes and all the bits between just arent as interesting. Its like telling all of the best jokes in a movie before you go see it. Sure it gets butts in seats. Im just surprised it STILL gets butts in seats