President Biden’s reelection campaign has dubbed former President Trump “Broke Don,” taking a strategy out of Trump’s playbook that his political rivals know all too well.
Trump has used nicknames — from “Little Marco” to “Crooked Hillary” to “Lyin’ Ted” — to put down a variety of opponents. For much of 2020, Biden’s moniker, courtesy of Trump, was “Sleepy Joe.”
Now, the Biden team is seeking to turn the tables in attempting to make one stick to Trump while it worked this week to highlight the former president’s lagging fundraising numbers in the 2024 race.
Namecalling appeals to morons who have trouble parsing anything more complex.
Morons are a non-negligible proportion of the US electorate.
Yeah, just look at all the people on lemmy and reddit who focus on Trump’s skin color instead of his myriad crimes, piss poor performance as president, and attempted coup.
Namecalling as a strategy and namecalling as a means of releasing pent-up frustration are two different things, I’d argue.
Hell, I’d even put namecalling as provocation as different from namecalling as a strategy for garnering support.