If you’re a parent, you might have noticed toddler “milk” while browsing the formula aisle. The powdered drink, aimed at children between 1 and 3, often pledges benefits like “improved brain development” or “improved immune function.”
But you may not know that these products are largely unregulated and make claims that are not supported by science, according to studies. For this reason, among others, public health authorities around the world have long sought to police such advertising. Yet despite these efforts, toddler milk has grown to become a $20 billion global business.
why toddler milk is better than fresh milk:
you prepare it in 10 seconds. You set an electric kettle at 35 C and it’s ALWAYS ready whenever the kid wants it.
10 euro of powder lasts a month and has very long shelf life, so you can stockpile a year of supply when on discount, while 10 euro of fresh milk lasts a week and you have to finish the opened bottle in a few days. The kid can’t finish a whole bottle of fresh milk before its expiration, so you have to drink it too
why fresh milk is better than toddler milk:
toddler milk tastes foul, only those with undeveloped taste buds can drink it
you have an excuse to drink fresh milk for yourself as otherwise you wouldn’t buy it
You’re just describing Dry Milk. That’s existed since, no-shit, 1868.
Side Note: Is your kettle on 24/7? Is that even a thing?
Yes I have a kettle from Xiaomi that can be set via Bluetooth to be kept at a predetermined temperature
Wtf I drink milk daily, in our household we drink a liter per day, sometimes more
Like glasses of milk? The adults too?
Not who you’re responding to, but yes, milk is both very tasty and fairly healthy. I essentially drink exclusively milk or water, unless i’m at a party or something.
Yes, everyone drinks milk. In the coffee, in the smoothie or just a glass of milk. We don’t drink soda/cola unless it’s a party
In my family there’s a lot of lactose intolerance so it’s only me and the kid to drink it
Go to the article and jump down to point #4. That’s the central point and something your response doesn’t address at all.
Yeah also here on the box they tout miraculous properties of this magic powder.
I take it from my shelf to read it right now: it enhances the immune system, the brain and the cognitive development. A cup gives 100% of the recommended daily intake of iron, zinc, vitamin A, D, C. It’s a miracle!
They should just say that it’s awesome for when the kid has a tantrum and wants the milk RIGHT NOW, super long shelf life and it’s 5x cheaper than fresh milk. Also could do some greenwashing like “using a box of our powder uses 10x less plastic than milk bottles” and “it’s lighter and shipping this to the supermarket causes 5x less CO2 emissions”.
But no, they all choose to list only the snake oil benefits
I’m wondering if it’s all the snake oil like Omega-3 bullshit that’s giving the bad flavor to it. It’s really bad, if the kid doesn’t drink all of it, I have to throw it, probably it’s due to the Canola oil that I see in the ingredients.
I’d say even that they should sell this (if they find a way to have a decent flavor by removing the cheaper fillers like Canola and palm oil) in the milk aisle as “perfect for a quick latte” and not in the baby aisle as “if you don’t give this miraculous food to your baby you’re a bad parent”.
As for the price, my previous comment was wrong, I calculate right now that 1kg of powder can make 7 liters of liquid. So at 10 euro per kg (this is toddler milk, not the more expensive and more miraculous baby milk) has a similar cost per liter of fresh milk
You guys don’t have UHT milk?
Uht milk expires quickly when you open it
The kid only wants around 150ml a day
I’ve never had UHT milk go bad in less than a week. Longest I’ve had it in my fridge and passed the smell and taste check was over a month, but at that point I didn’t trust it anymore.