Save on weight means save on gas. Multiply that by thousands of flights and it adds up. United printed their in flight magazines on lighter paper and saved hundreds of thousands of dollars, just by using thinner paper.
They only eliminated 5kg per 737, but that added up to $290k savings.
If anything I think it’d be even more effective on longer flights as those jets spend more time in cruise vs short haul airliners.
By using lighter paper to print their in-flight magazine, Hemisphere, United Airlines saves up to 170,000 gallons of fuel, which cuts about $290,000 in annual fuel costs.
One magazine is now one 29 g lighter and weights 195 g which will make a usual 737 plane that carries 179 passengers 5 kg lighter on average.
Good example, aviation is probably the most penny-fucking business in the planet, it’s a life and death fight between the companies, trying to keep costs low.
Save on weight means save on gas. Multiply that by thousands of flights and it adds up. United printed their in flight magazines on lighter paper and saved hundreds of thousands of dollars, just by using thinner paper.
They only eliminated 5kg per 737, but that added up to $290k savings.
If anything I think it’d be even more effective on longer flights as those jets spend more time in cruise vs short haul airliners.
https://www.kiwi.com/stories/united-prints-lighter-magazine-saves-170000-gallons-fuel/
Good example, aviation is probably the most penny-fucking business in the planet, it’s a life and death fight between the companies, trying to keep costs low.
United makes 50B in revenue a year. I’m guessing that stunt gave them more value in marketing than actual savings.
It’s a good pr thing, but they probably saved more money by using lower quality paper than the saved fuel.