Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • MrFappy@lemmy.world
    462·
    4 months ago

    I honestly see thing touting AI to be an absolute gimmick, and beyond untrustworthy. So this definitely tracks. It’s been shown that AI isn’t at a level where using it for anything isn’t beneficial, in fact it’s the contrary. Marketers think that folks will see AI as making all things better, but if google’s recent implementation is any indicator, it’s something to steer clear of for the foreseeable future.

    • KissakiOPEnglish
      4·
      4 months ago

      It’s been shown that AI isn’t at a level where using it for anything isn’t beneficial, in fact it’s the contrary.

      Maybe you’re thinking of something more specific than me, but I don’t think that’s the case. What is being called AI is a broad field.

      I think what Opus was able to implement for high packet-loss voice transmission is exceptional.

      I also find Visual Studio in-line-inline-completions to be very useful.

      That’s far from the typical Chatbots and whatnot though. Which often suck.