comments here very interesting to me, I don’t listen to hardly any podcasts - maybe a dozen episodes in the last 5 years - and I knew about this podcast.
No, and I don’t watch the Joe Rogan podcast either, but I do know about. I don’t watch The View, but I do know about it. I also don’t watch Fox News, but I know about. There are all kinds of things that I’m not the target demographic for, that I do know about. Its totally fair that I’m not the target demo, but like, I’ve literally never heard of this podcast before this news cycle.
I also just asked a Floridian, 28, female, registered to vote.
She said she only goes on TicToc and Instagram and that podcasts are for boomers (I am not a boomer).
It’s a top-5 podcast in terms of popularity, and probably literally the most popular podcast among women. It was, for a time, the #2 podcast after Rogan’s.
Spotify paid $60 million to make Call Her Daddy a Spotify exclusive for 2 years, and last year SiriusXM paid $125 million for the ad/distribution rights for 3 years.
It’s a heavy hitter in the podcast space, by pretty much every metric.
So your market research has been to ask two women who don’t listen to podcasts, and then look at the view counts on a video platform not primarily used for audio podcasts. Real solid methodology there.
Just, like, look at any of the podcast metrics ranking podcasts by listens or subscribers from the US: #2 on Apple, #5 on Spotify, #4 on Edison’s charts.
I gotta agree with the op though - all the noise about podcasts and Spotify trying to control that media was a couple years ago. Who knew it’s still a thing. For myself, I’m just annoyed at Spotify trying to push non-music in my music streaming. My own limited experience includes my teens who wouldn’t be caught listening to “old people stuff”
all the noise about podcasts and Spotify trying to control that media was a couple years ago
The $125 million SiriusXM deal to bring it back out of Spotify exclusive was less than 2 months ago.
Like, I get if you’re not the target audience, because I’m not either, but it’s strange to try to argue that it isn’t a huge audience or a heavy hitter in the podcasting space.
it’s strange to try to argue that it isn’t a huge audience
Its not at all. And it really doesn’t appear to be a huge audience. Its worth evaluating on its merits. There are no viewership numbers available from spotify. If we use the YT channel as a proxy, its a mid-teir audience podcast. And honestly thats even likely a major over-estimate of her viewership.
Here is a BTC video from earlier today. Its been up 3 hrs. It has 130k views. Is “Call Her Daddy” putting up those kind of numbers? Likely not even close. And to be clear, I’m not a BTC viewer or fan, but because his show is super popular with young people, I know about it.
I mean this podcast is competing with Candace Owens for viewership. In fact, Candace Owens most recent post, 6 hrs ago, 130k views. I use Candace Owens because on the Spotify Rankings, this appears to be her competition.
Here is the “Call Her Daddy” clip on YT from 2 days ago. Its at 500k views. Which is decent for a mid teir podcast. Maybe even really good for some. But this podcaster only has maybe 10-11 posts over 1 million views, and hasn’t even broken 1 million followers.
Here is a Hasanabi clip from the same day. Its got about the same number of views as the “Call Her Daddy” interview. And again. I don’t watch Hasanabi. But I know who he is because of course I know who a super popular podcaster/ youtuber/ entertainer is.
The whole thing is clearly just a “tail wags dog” effort on the part of the campaign for an interview they were very in control of.
There are podcasters/ youtubers/ commentators with seriously wide reach. Even a cursory review of “Call Her Daddy” puts it in the mid-teir of content in terms of popularity and reach.
Same. Never heard of it before. I did hear it mentioned on NPR earlier and they said that it’s most popular among young women in the south, so I guess that could be part of it.
I have a confession. I tagged you as an “idiot maybe” a few months ago, and it has been my private delight to be reminded at frequent intervals what a good judge of character I am. Thank you, sincerely.
In his case the username is all I need, they’re a tropical ding dong. Although I do hope their tropical isn’t the one that’s about to get their teeth kicked in by another hurricane.
Less popular than the Hauk-Tuah Talk podcast by the more recent internet celebrity. And it fell off substantially after the Barstool Sports buyout of the pod causes the original hosts to split up.
Unless you’ve been in the podcasting scene for a while, I can’t say I’m surprised you’d never head of it. The show is dated and its been cloned a thousand times. If Kamala Harris truly wants to influence a large audience of young women viewers, she needs to go on Red Scare or the Adam Friedland Show.
The only place I’ve heard of the relevance of “Call Her Daddy” has been in this weird, very recent, mainstream media circle jerk.
comments here very interesting to me, I don’t listen to hardly any podcasts - maybe a dozen episodes in the last 5 years - and I knew about this podcast.
Interesting. Where did you hear about it?
Mostly social media, I am friends / mutual follows with a bunch of C-list/D-list actors and comedians.
Truly curious: do you fit the description of a young, female, middle American?
No, and I don’t watch the Joe Rogan podcast either, but I do know about. I don’t watch The View, but I do know about it. I also don’t watch Fox News, but I know about. There are all kinds of things that I’m not the target demographic for, that I do know about. Its totally fair that I’m not the target demo, but like, I’ve literally never heard of this podcast before this news cycle.
I also just asked a Floridian, 28, female, registered to vote.
She said she only goes on TicToc and Instagram and that podcasts are for boomers (I am not a boomer).
🤷
It’s a top-5 podcast in terms of popularity, and probably literally the most popular podcast among women. It was, for a time, the #2 podcast after Rogan’s.
Spotify paid $60 million to make Call Her Daddy a Spotify exclusive for 2 years, and last year SiriusXM paid $125 million for the ad/distribution rights for 3 years.
It’s a heavy hitter in the podcast space, by pretty much every metric.
Yeah I checked out the page on yt. In terms of view count there it would be a mid tier podcast.
So your market research has been to ask two women who don’t listen to podcasts, and then look at the view counts on a video platform not primarily used for audio podcasts. Real solid methodology there.
Just, like, look at any of the podcast metrics ranking podcasts by listens or subscribers from the US: #2 on Apple, #5 on Spotify, #4 on Edison’s charts.
I gotta agree with the op though - all the noise about podcasts and Spotify trying to control that media was a couple years ago. Who knew it’s still a thing. For myself, I’m just annoyed at Spotify trying to push non-music in my music streaming. My own limited experience includes my teens who wouldn’t be caught listening to “old people stuff”
The $125 million SiriusXM deal to bring it back out of Spotify exclusive was less than 2 months ago.
Like, I get if you’re not the target audience, because I’m not either, but it’s strange to try to argue that it isn’t a huge audience or a heavy hitter in the podcasting space.
Its not at all. And it really doesn’t appear to be a huge audience. Its worth evaluating on its merits. There are no viewership numbers available from spotify. If we use the YT channel as a proxy, its a mid-teir audience podcast. And honestly thats even likely a major over-estimate of her viewership.
Here is a BTC video from earlier today. Its been up 3 hrs. It has 130k views. Is “Call Her Daddy” putting up those kind of numbers? Likely not even close. And to be clear, I’m not a BTC viewer or fan, but because his show is super popular with young people, I know about it.
I mean this podcast is competing with Candace Owens for viewership. In fact, Candace Owens most recent post, 6 hrs ago, 130k views. I use Candace Owens because on the Spotify Rankings, this appears to be her competition.
Here is the “Call Her Daddy” clip on YT from 2 days ago. Its at 500k views. Which is decent for a mid teir podcast. Maybe even really good for some. But this podcaster only has maybe 10-11 posts over 1 million views, and hasn’t even broken 1 million followers.
Here is a Hasanabi clip from the same day. Its got about the same number of views as the “Call Her Daddy” interview. And again. I don’t watch Hasanabi. But I know who he is because of course I know who a super popular podcaster/ youtuber/ entertainer is.
The whole thing is clearly just a “tail wags dog” effort on the part of the campaign for an interview they were very in control of.
I mean shit, these guys are following hurricanes and put this up 2hrs ago and it has 3.5 million views already.
There are podcasters/ youtubers/ commentators with seriously wide reach. Even a cursory review of “Call Her Daddy” puts it in the mid-teir of content in terms of popularity and reach.
Same. Never heard of it before. I did hear it mentioned on NPR earlier and they said that it’s most popular among young women in the south, so I guess that could be part of it.
I didn’t even think people still listened to podcasts.
I have a confession. I tagged you as an “idiot maybe” a few months ago, and it has been my private delight to be reminded at frequent intervals what a good judge of character I am. Thank you, sincerely.
Omg, I have them tagged as, “believes they’re the center of the universe” 😂
The tagging system is great.
It’s nice to get to know people. I’m always pleased to reassess a negative tag.
What app are you using that has tags? That sound very useful
I’ve been using Boost
Miss me with that horseshit, thanks
Tagged as, “privacy obsessed asshole”
In his case the username is all I need, they’re a tropical ding dong. Although I do hope their tropical isn’t the one that’s about to get their teeth kicked in by another hurricane.
I did not know that was a feature. Thanks, I’m tagging you as a genius maybe.
🧐 you’re gonna laugh your ass off, hanging around here
Folks like Brian Taylor Cohen, Cody Johnston, and Dan Toomey all seem to have much wider reach with younger people.
Yeah I mean BTC is massive compared the numbers I’m seeing out up here.
Less popular than the Hauk-Tuah Talk podcast by the more recent internet celebrity. And it fell off substantially after the Barstool Sports buyout of the pod causes the original hosts to split up.
Unless you’ve been in the podcasting scene for a while, I can’t say I’m surprised you’d never head of it. The show is dated and its been cloned a thousand times. If Kamala Harris truly wants to influence a large audience of young women viewers, she needs to go on Red Scare or the Adam Friedland Show.