"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.
And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."
The story behind this brand is kind of wild. The company was founded when a Dutch TV program found out the horrors of the chocolate industry, specifically the child slavery at the core of the cacao bean production.
Even today, there are practically no slavery free brands. Attempts to make them, like Tony’s, end up with chocolate farm owners messing with the system to pocket the higher price intended for them to hire people. There are a few attempts to make chocolate without slavery, but qhwn you buy a bar of chocolate in a store somewhere, you can be reasonably sure the company that made them profited off child slavery, even if they try their best not to.