Summary
Tesla’s European market share is declining sharply, with EU registrations dropping 40.9% in November 2024 compared to last year, and year-to-date registrations down 15.2%.
Including the UK and EFTA, Tesla’s registrations fell 13.7% this year.
The drop stems from reduced government EV incentives and growing dissatisfaction with CEO Elon Musk.
Despite Tesla’s decline, overall EV registrations in Europe have remained stable as competing automakers gain ground. Tesla remains the largest EV producer in Europe but faces growing pressure from rivals capitalizing on its waning dominance.
I have a Model 3 at the moment. I’ve had it for almost 5 years and it’s generally been great - cheap to run, quiet and comfortable on longer trips but still fun to drive on back roads.
Recently it had its first major breakdown, and although Tesla service did manage to take care of it, it’s got me browsing for new EVs - but now, buying a Tesla is not the foregone conclusion it once might have been.
First, they have been making some truly stupid design choices in their latest facelifts (deleting the indicator stalks and gear selector).
Second, their CEO has now gone completely mask-off fascist.
Third - after a few years for the competition to catch up, we now have genuine alternatives from other marques which are just as good if not better EVs than Tesla’s offerings.
I think my next car will likely be a Polestar 2.