The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
I’m just annoyed that the term AI has been co-opted now to refer to pretty much any form of machine learning. Stuff gets called AI today that wouldn’t have been considered AI even 10 years ago. I think that’s part of what’s driving peoples ridiculous expectations because they hear AI and they expect actual AI not a glorified smart fill.