The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

  • emptiestplace@lemmy.ml
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    7 hours ago

    I am skeptical that the people they put in the “understands AI” bucket have even a bit of a clue.

  • FinishingDutch@lemmy.world
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    11 hours ago

    That tracks for sure. The most enthusiastic guys at work also happen to be the ones who put in the least actual work. Sure, it has some uses… but the things it gets wrong are significant enough that no sane individual should rely on anything that AI is involved with making/running. The intelligence part just isn’t there yet. People are effectively getting wowed by a glorified ELIZA chat bot.

    • UnderpantsWeevil@lemmy.world
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      11 hours ago

      the things it gets wrong are significant enough that no sane individual should rely on anything that AI is involved with making/running

      The fundamental use-cases for AI are almost never customer oriented, either. You don’t see these tools deployed to reduce wait times or improve authentication or approve access, because the people who deploy them don’t actually trust them to do positive scope client interactions. What you see them doing is robo-calls, front-line customer service, claims denials, and (in the bleakest use cases) military targeting operations. Instances where efficiencies of scale accrue to the operator and an error/problems rebounds to the target of the service rather than the vendor.

      People are effectively getting wowed by a glorified ELIZA chat bot.

      An ELIZA chatbot that double-processes your credit card and then keeps denying you a refund when you manually catch and report it.

  • rumba@lemmy.zip
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    1 day ago

    I suspect it’s truly more of a dunning-Kruger situation. When you know nothing You’re down to use it for everything. When you start to understand the problems, limits and the morality of it, you start to back off some. And as you approach the ability to host it yourself and do actual work with it, you fully welcome the useful bits in your workflow.

    • ifItWasUpToMe@lemmy.ca
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      8 hours ago

      This is honestly my exact experience. Albeit I’m far from an expert, but it’s great with document templates and code snippets.

  • jaybone@lemmy.world
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    2 days ago

    “Surprisingly”? This should be a surprise to no one who is paying any kind of attention to any online communities where techy people post.

  • affiliate@lemmy.world
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    2 days ago

    i think we give silicon valley too much linguistic power. there should really be more pushback on them rebranding LLMs as AI. it’s just a bunch of marketing nonsense that we’re letting them get away with.

    (i know that LLMs are studied in the field of computer science that’s known as artificial intelligence, but i really don’t think that subtlety is properly communicated to the general public.)

    • UnderpantsWeevil@lemmy.world
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      11 hours ago

      there should really be more pushback on them rebranding LLMs as AI.

      That’s because the target of the language is the know-nothing speculative investor class. The distinction doesn’t matter to us because we’re not being sold a service, we’re being packaged as a product.

      The increasingly-impossible-to-opt-out-of nature of LLMs/AIs illustrates as much. We’re getting force-fed a “free” service that’s fundamentally worse than what came before it, because its an extractive service.

    • Feathercrown@lemmy.world
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      1 day ago

      I actually think in this case it’s the opposite-- your expectations of the term “AI” aren’t accurate to the actual research and industry usage. Now, if we want to talk about what people have been trying to pass off as “AGI”…

      • affiliate@lemmy.world
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        8 hours ago

        i think that’s fair point. language does work both ways, and i am certainly not in the majority with this opinion. but what bothers me is that it feels like they’re changing the definition of the word and piggybacking off of its old meaning. i know this kind of thing isn’t all that uncommon, but it still rubs me the wrong way.

        • Feathercrown@lemmy.world
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          21 minutes ago

          I mean, we’ve been calling pathfinding + aimbot “AI” in games for years. The terminology certainly does feel different nowadays though…

  • daniskarma@lemmy.dbzer0.com
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    2 days ago

    I’m tech savvy and I use AI daily.

    Probably not the AI you think of. As it’s not LLM or image generation.

    But I have a security system self hosted using frigate, which uses AI models for image recognition.

    • Naia@lemmy.blahaj.zone
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      1 day ago

      Even using LLMs isn’t an issue, it’s just another tool. I’ve been messing around with local stuff and while you certainly have to use it knowing it’s limitations it can help for certain things, even if just helping parse data or rephrasing things.

      The issue with neural nets is that while it theoretically can do “anything”, it can’t actually do everything.

      And it’s the same with a lot of tools like this. People not understanding the limitations or flaws and corporations wanting to use it to replace workers.

      There’s also the tech bros who feel that creative works can be generated completely by AI because like AI they don’t understand art or storytelling.

      But we also have others who don’t understand what AI is and how broad it is, thinking it’s only LLMs and other neural nets that are just used to produce garbage.

    • Jax@sh.itjust.works
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      1 day ago

      So you’re tech savvy and you use AI as it should be - like a tool. Not a magic genie that will spit out code for you.

    • thisbenzingring@lemmy.sdf.org
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      2 days ago

      I am a system admin and one of our appliances is a HPE Alletra. The AI in it is awesome and it never tries to interact with me. This is what I want. Just do your fucking job AI, I don’t want you to pretend to be a person.

    • Ogmios@sh.itjust.works
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      2 days ago

      The more I’ve learned about technology, the more hardline I’ve become against having it in my life.

      The world is not a blank slate to paint on. Every new thing that you add to your life takes away something which used to be there in previous generations, and the consequences of such can be far reaching and unpredictable. Society as it was, was not built overnight through deliberate intention, but was hard won by millennia of blood, sweat and tears. Changing everything now on the whims of fully grown toddlers who are so wealthy that they’ve never even been aware of the existence of the real world is the peak of insanity.

      • taladar@sh.itjust.works
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        2 days ago

        Neither the position to keep all the old solutions because they are old nor to adopt all the new solutions because they are new is sensible.

        Some old solutions worked in the past and don’t work anymore because the actual world around us changed (the bits outside our control, e.g. some resources might be more sparse but were more plentiful in the past, human populations are larger, the world is more interconnected,…).

        Some old solutions appeared to work in the past because we didn’t have the knowledge about their flaws yet but now that we do we need new ones.

        Some new solutions are genuine improvements, others are merely sold by marketing and hype.

        Some new solutions have studies, data or even logic and math backing them up while others are adopted on a whim or even contrary to evidence or logic.

        We can not escape the fact that the world is complex and requires evaluation on a case by case basis and simplistic positions like “keep everything old” or “replace everything old” do not work.

      • Dragon Rider (drag)@lemmy.nz
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        2 days ago

        The more I’ve learned about technology, the more hardline I’ve become against having it in my life.

        Eventually you’ll decide pottery, clothing, and agriculture need to go

  • CosmoNova@lemmy.world
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    2 days ago

    How exactly is this a surprise to anyone when the same applied to crypto and NFTs already? AI and blockchain technologies are useful to experts in tiny niches so far but that’s not the usual tech savvy user. For the end user it’s just a toy with little use cases.

    • Feathercrown@lemmy.world
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      1 day ago

      AI is much more broadly applicable than Blockchain could ever be, although somehow it’s still being pushed more than it should be.

  • kitnaht@lemmy.world
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    2 days ago

    Especially on Lemmy. Every misspelling is “AI” to some of these anti-AI whackos. It’s like they’ve never seen shit webpages before. They don’t know that AI spans thousands of different task types, and generalized AI is nowhere near being accomplished.

    Those that really understand what “AI” consists of, understand it’s got weaknesses and strengths. And that those strengths can be used for both good things, and bad things.

      • kitnaht@lemmy.world
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        2 days ago

        If all these LLMs weren’t trained on bitch-speak; yeah. I know there are LLMs out there that aren’t kneecapped in this way, but they’re often of much lower quality.

    • orclev@lemmy.world
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      2 days ago

      I’m just annoyed that the term AI has been co-opted now to refer to pretty much any form of machine learning. Stuff gets called AI today that wouldn’t have been considered AI even 10 years ago. I think that’s part of what’s driving peoples ridiculous expectations because they hear AI and they expect actual AI not a glorified smart fill.