The company’s top executives are taking “intense personal accountability.”
  • Apple’s progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as “ugly.”
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple’s marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
  • drperil@lemm.eeEnglish
    10·
    1 day ago

    Ok… this is what it is I suppose, every business wants to be on the AI train, but, this seems like an opportunity to make the next iPhone, or at least a version of it, without AI as a selling point.

    I’d be very happy indeed to have an option that was entirely devoid of, and incompatible with, any form of AI and I know I’m not alone in that. Sell it as prioritizing privacy or respecting consumers desire to opt out, whatever the marketing folks come up with. But that would be my next phone in a heartbeat.

    • mycelium underground@lemmy.worldEnglish
      2·
      18 hours ago

      I can run an LLM on a phone from before the AI craze, it would be slow but it would still run. You can’t really make a phone that isn’t compatible with AI.

      • drperil@lemm.eeEnglish
        1·
        18 hours ago

        No, I suppose not, but just like home brew software apple can put up walls.

        I guess I just mean it would be nice to be able to opt out. If I want to run an AI app, I can always set up a docker or something and run it for myself. I think at this point, I’ve just got AI fatigue ¯_(ツ)_/¯