Google To Allow Double Serving Ads
www.seroundtable.com
Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with this earlier and now it is officially going to be allowed.

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with double serving ads earlier and now it is officially going to be allowed.

  • deegeese@sopuli.xyzEnglish
    11·
    4 days ago

    The real group getting screwed here are advertisers who used to get free protection against their campaigns running with excessive frequency.

    This change lets Google burns their customers ad budgets of a bunch of junk duplicate impressions.