Retailers are responsible for removing fake reviews and ensuring legitimacy of new ones
Archived version: https://archive.is/newest/https://www.independent.co.uk/news/uk/home-news/uk-fake-reviews-hidden-fees-ban-b2728216.html
Disclaimer: The article linked is from a single source with a single perspective. Make sure to cross-check information against multiple sources to get a comprehensive view on the situation.
I wonder how that will be reinforced
Same way with a lot of other consumer protections. By consumers reporting companies.
If I receive an order and inside is a “leave a five star review, and receive 10% off” type thing inside, I’ll report that in a heartbeat - knowing that Trading Standards is now actively dealing with this sorta thing
Hmm so reactive rather than proactive/control
Yeh, but with enough actions taken (and suitably deterrent actions), companies won’t want to risk it
