American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles - Cyabra
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Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn how brands can detect and counter inauthentic activity.
  • Within a week of launch, American Eagle’s 2025 ad campaign suffered a 4,000% increase in negative sentiment, fuelled by 2.7 million engagements and 881 million potential views.
  • 15% of the profiles commenting on TikTok were fake profiles, that strategically spread harmful narratives and boycott calls
  • Content by fake profiles received over 77,000 engagements, significantly amplifying the controversy
  • marduk@lemmy.sdf.orgEnglish
    1·
    29 days ago

    They didn’t seem to say what their evidence was exactly, to say that those profiles were “fake.”

  • onlinepersonaEnglish
    1·
    29 days ago

    It’s manufactured engagement. They trigger the idiots on ourpose and amplify it with fake profiles to reach more idiots. I still haven’t seen the ad and refuse to watch it to add more views.

    This article’s too is just there to fuel engagement and keep the stupid thing relevant for a few more days.

    Anti Commercial-AI license