“So I think the customer has spoken. That’s the punchline,” he said during Tuesday’s earnings call. Ford’s EV unit posted a $4.8 billion loss in 2025, as sales of its Mustang Mach-E, F-150 Lightning, and E-Transit fell 14% from a year earlier.
Now, the automaker is reshaping its electric strategy — shifting toward lower-cost, high-volume EVs and leaning harder into hybrids. It’s a reversal of Ford’s early strategy of electrifying its most iconic, priciest vehicles first, betting that brand loyalty and subsidies would offset sticker shock.
If buy one if they were affordable and weren’t always fucking tracking me or measuring me in some way. Install the motor, working doors, maybe a radio, maybe AC, and give it to me. I don’t need the rest. I actually hate driving anyways and only need it to go to work. The rest is probably why it costs so damn much. I don’t need my car to talk to me.