Regulators said they were also looking into the risks linked to the platform’s “addictive design”, such as giving consumers points or rewards for engagement.

“Addictive features could have a negative impact on users’ wellbeing and consumer protection online,” the commission said.

“We have a suspicion Shein underestimated (this) in the risk assessment and also didn’t put proportionate measures in place to tackle this particular risk,” an EU official said.

More likely they didn’t care.

How do child sex dolls hurt children?

Some people forgot why exactly pedophiles are bad. Or never even knew.