Turns out the flavorful chemicals in fresh orange juice go bad really quickly. Standard industrial practice is to treat the juice to remove the flavor for bulk storage, then each brand has a proprietary “flavor mix” they add at the time of filling the individual containers.
Keep in mind the flavour packs are typically made from oranges (that’s how they can still call it 100% orange juice) but it’s still weird to think about. This is also how different brands can have their own distinct and consistent flavour.
Turns out the flavorful chemicals in fresh orange juice go bad really quickly. Standard industrial practice is to treat the juice to remove the flavor for bulk storage, then each brand has a proprietary “flavor mix” they add at the time of filling the individual containers.
That sounds like an urban legend
Keep in mind the flavour packs are typically made from oranges (that’s how they can still call it 100% orange juice) but it’s still weird to think about. This is also how different brands can have their own distinct and consistent flavour.