On Monday, it appears X attempted to encourage users to cease referring to it as Twitter and instead adopt the name X. Some users began noticing that posts viewed via X for iOS were changing any references of “Twitter.com” to “X.com” automatically.

If a user typed in “Twitter.com,” they would see “Twitter.com” as they typed it before hitting “Post.” But, after submitting, the platform would show “X.com” in its place on the X for iOS app, without the user’s permission, for everyone viewing the post.

And shortly after this revelation, it became clear that there was another big issue: X was changing anything ending in “Twitter.com” to “X.com.”

  • Zink
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    8 months ago

    Are any of you fine lemmings currently in business school or studying marketing?

    I wonder if this whole branding debacle is already actively studied and discussed in academia.

    • SpaceCowboy@lemmy.ca
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      8 months ago

      I don’t know if there’s much to study about this… make a product shittier and then rebrand to remove any positive brand association with the product when it was better in the past. Yeah, that’s a bad idea.

      • JackbyDev
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        8 months ago

        It’s insane. It’s like bandaid changing their name. Everyone calls adhesive bandages bandaids. Everyone calls micro blogging tweets. (In this niche community of fediverse users maybe not.)

      • Zink
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        8 months ago

        Yeah true, but nothing drives the point home like a huge embarrassing real world example!