On Monday, it appears X attempted to encourage users to cease referring to it as Twitter and instead adopt the name X. Some users began noticing that posts viewed via X for iOS were changing any references of “Twitter.com” to “X.com” automatically.
If a user typed in “Twitter.com,” they would see “Twitter.com” as they typed it before hitting “Post.” But, after submitting, the platform would show “X.com” in its place on the X for iOS app, without the user’s permission, for everyone viewing the post.
And shortly after this revelation, it became clear that there was another big issue: X was changing anything ending in “Twitter.com” to “X.com.”
I don’t know if there’s much to study about this… make a product shittier and then rebrand to remove any positive brand association with the product when it was better in the past. Yeah, that’s a bad idea.
It’s insane. It’s like bandaid changing their name. Everyone calls adhesive bandages bandaids. Everyone calls micro blogging tweets. (In this niche community of fediverse users maybe not.)
Yeah true, but nothing drives the point home like a huge embarrassing real world example!