YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

  • @[email protected]
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    554 minutes ago

    I can’t wait for google to crash and burn. Bring back GeoCities and Netscape navigator.

  • @[email protected]
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    37 minutes ago

    It is morally correct to adblock youtube.

    E: I can’t hear any of these counterpoints over the sweet ad-free youtube I’m getting for free.

        • @[email protected]
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          24 hours ago

          Yup. But people would rather just carp on about Revanced and Insidious or whatever, as if everyone has the time to and the inclination to set that up.

          Meanwhile, everyone else will piss and moan for a month, then pay up and keep watching.

          • @[email protected]
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            63 hours ago

            If you have the time to watch YouTube enough that you’re considering premium you have enough time to set up these systems. The time it saves you makes back the setup time very quickly for someone watching even a moderate amount of YouTube.

            • @[email protected]
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              23 hours ago

              If you have time to relax and watch your favourite creators, you have time to set up arcane systems to avoid seeing ads!

              No. YouTube is relaxing time, not doing work time.

              • @[email protected]
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                12 hours ago

                I can concede Insidious especially with the recent news but Revanced is so easy and quick to set up, calling it arcane is laughable. It’s done in under 5 minutes.

    • @[email protected]
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      6 hours ago

      Wouldnt that just cause them to increase prices more? Since now someone else has to pay for the bandwith you use?

      Thus what you are doing is using your technological know how to offload your costs onto less technical users who can’t adblock.

      The morally correct thing to do is to stop watching youtube and/pr go to a paid platform that’s an alternative, like floatplane or nebula and support the creators there, isn’t it? But let’s be honest, we all know you just want adfree youtube videos for free.

      • Praise Idleness
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        125 hours ago

        You think YouTube is some kind of Mom pop shop down the block? They have more than enough money to burn. Least they can do is to serve adfree videos, better, I might add.

        Thus what you are doing is using your technological know how to offload your costs onto less technical users who can’t adblock.

        Which is the reason why we should help people get adblocks more, which is also recommended by the FBI.

      • @[email protected]
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        66 hours ago

        I’m ok with all of that. It furthers my goal of hitting the platform back in response to their predatory marketing practices and de facto monopoly. Also, I do support creators outside of youtube. In short, I don’t feel bad about any of this.

      • @Tja
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        26 hours ago

        Prepare for the downvotes!

  • @[email protected]
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    126 hours ago

    The Peertube protocol developers should develop a central hub webpage space for newcomers, allow accounts there to follow all channels in every instance (and to only follow and block specific instances too), and then develop apps for smart tvs. It’s the only realistic FOSS alternative to Youtube i can think of, and i dont know why the first point is still non existent (having already subscribed to several channels in 3 instances using separate accounts).

  • @[email protected]
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    157 hours ago

    And this is what happens cause the vast mayority of people don’t give a rats ass as long as they can consume

    Welcome to the monopoly

  • @[email protected]
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    7 hours ago

    Been paying for years now, got a 50% price hike. Canceled on the spot. I like the creators,I follow, but recommendations have sacked for me for several months now anyway.

    Any advice for streaming ad free on Chromecast or Samsung tv?

  • @[email protected]
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    269 hours ago

    Unless the backlash is a huge percentage of users immediately stop using the service, they won’t care. They already calculated how many users they’d lose and how much more profit they get to bring in off of those who decide to stay.

  • FiveMacs
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    7912 hours ago

    just cancel all subscriptions. None of them are worth it

    • Gregor
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      11 hours ago

      Bitwarden is worth it. (Yes, I know, I should self host it. I do, but I still see it as a good deal.) Also Hetzner is a good subscription. So yes, some are worth it

    • @[email protected]
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      7 hours ago

      I pay for my email (Proton) password manager (last pass), and VPN (nordvpn).

      I’d say subs that maintain your privacy and security are well worth it - there is no such thing as a free lunch and instead the tech giants are dining out at the expense of users.

      Googles ad monopoly needs to be torn apart. Because YouTube premium prices may actually represent what it really costs to maintain video sites like YouTube, but Google have managed to destroy all competition with the free model and now there is no one realistically able to compete on content or price.

      • @[email protected]
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        55 hours ago

        Sorry if you get this a lot, but have you tried Bitwarden? It’s been a while since I compared but last I checked I found it miles better than LastPass.

    • @[email protected]
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      -15 hours ago

      So, steal everything or something else? Content isn’t free. The ad model exists, but only works if people see the ads.

      If everyone blocks all ads, and doesn’t pay a subscription, how’s that work for those providing the service?

      I’m not defending YouTube here, just curious what your solution is to have a service and not pay for it.

      I do pay for YT family Premium in the US. I watch mostly YT, and it is my music streaming service. I definitely​ liked it more when it was costing me $15/mo for that and was mad when that went to $23. I even tried switching to Spotify and using ad blocking on YT. I didn’t jive with Spotify, and while ad blockers work for YT, it’s a bit of a pain installing them on TV boxes and managing subscriptions across devices, asking with which videos you’ve seen etc.

      • @[email protected]
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        5 hours ago

        Youtube revenue in 2023 (before these price hikes) was 31.5 billion USD.

        The revenue for the entirety of alphabet in 2023 was 307 billion USD.

        Youtube alone generated 10% of the entire revenue of alphabet’s portfolio in 2023.

        Yes, revenue is not profit, but I could not find profit figures for youtube.

        Alphabet’s operating income for 2023 was 84.3 billion USD. Assuming a similar proportion of revenue to operating income (I know, hella extrapolating, but again no direct sources for youtube) that would put youtube’s operating income in the ballpark of 8 billion USD.

        It’s not that they aren’t making money because people are “stealing” as you say from poor little indie company youtube. It’s just that they want more more more MORE MORE MONEY.

        Because of course they do. It’s never enough.

        Edit: because I forgot to link my source: https://www.sec.gov/Archives/edgar/data/1652044/000165204424000014/googexhibit991q42023.htm

  • umami_wasabi
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    12 hours ago
    • Firefox + uBO
    • NewPipe/LibrePipe/GrayJay
    • FreeTube

    They all are free, no subscription required

    And sorry Apple users, I don’t know what option you have cuz I don’t use Apple.

    • @[email protected]
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      26 hours ago

      As an iPhone user I like to use YtLitePlus, it’s pretty much the same user experience as using revanced on android, maybe even a bit better. I’d like to have an alternative client such as NewPipe but hey, we can’t have everything.

    • @[email protected]
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      811 hours ago

      Freetube doesn’t seem to work anymore (for me at least) as Google went hard on blocking all invidious instances and proxies…

    • @[email protected]
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      411 hours ago

      iOS user here, uYou++ is quite good, but only a mod for the regular YT app, not a complete alternative.

    • @[email protected]
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      10 hours ago

      iOS/iPadOS: Safari + AdGuard (+ Vinegar (optional))

      macOS: Safari + AdGuard or Firefox + uBO or FreeTube

    • Maeve
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      211 hours ago

      I switched from FF to librewolf. Less convenient, more privacy, no pesky G**gle partnerships, afaict.

    • jBlight
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      111 hours ago

      I use to use tubular, but it stopped working and I’m not computer savy enough to fix it. Can anyone offer some assistance please? It gets the infinite loading icon and then gives me an error

  • @[email protected]
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    3311 hours ago

    lol and they’ll raise prices again next year. and people will complain for a minute, then renew their sub

    when is this going to stop being news?

    • @[email protected]
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      21 hour ago

      Exactly. “Sparking backlash” just means these people whined for 2 minutes like they always do, before reaching into their wallet once again.

    • @[email protected]
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      911 hours ago

      This is simply Business 101. Once you have a customer base you want to trade low-payers for high.

      Did this with my computer business years ago. Woke up one day and said, “Why am I sweating these cheapskates that constantly bitch?” Fired them and kept the higher-paying, and less bitchy, clients. I was making more money for less effort and less overhead.

      I don’t know what amazes me more, that people keep paying when they know the price will keep going up, or that people bitch and moan. Last I checked, YouTube access isn’t a human right. I’ll keep using it until these is no way around their ads, but I’m not paying them a dime.

      • @[email protected]
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        06 hours ago

        YouTube has a monopoly and it’s no surprise people are frustrated, especially those who aren’t tech aware enough to continue blocking ads.