• TheBronko@lemmy.world
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    1 month ago

    I hope it does not work out for them. Also in Germany we have many alternatives which are cheaper and come close to the taste of CocaCola.

  • zockerr@lemmy.world
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    1 month ago

    One aspect I haven’t seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it’s working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.

    In light of this, this advertising campaign from coca cola feels like a desperate move to me.

    • ahornsirup@feddit.org
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      1 month ago

      With the amount of alternatives it’s also very likely that you’ll find one that you genuinely prefer over Coca-Cola or Pepsi once you give them a try. I did not start buying Fritz Kola over Coca-Cola because of any “feature”, and not because it’s German either. I just tried it on a whim ages ago and preferred the taste, so that’s what I’ve been buying since.

  • Tja
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    1 month ago

    Made in Germany? Well, so is Spezi, and Fritz cola, and Freeway Cola, and Ja! Cola, and a bunch of others.

    • obsidianfoxxy7870@lemmy.blahaj.zone
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      1 month ago

      This is exactly why this kind of marketing would never work for me. It’s why even if I lived in the EU, I would still refuse to use Google products because I don’t trust them, even if they’re technically bound by law to care more about protecting my data.

  • Mrkawfee@feddit.uk
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    1 month ago

    I only buy Palestine Cola. It tastes much better and is a refreshing “fuck you” to genocide supporting Coca Cola and Pepsi

      • Saleh@feddit.org
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        1 month ago

        https://palestinedrinks.com/en/about-us

        We are proud to present Safadfood AB, a company offering high-quality carbonated beverages, run by a Palestinian family and based in Sweden. Our drinks are more than just a refreshing treat – they represent a symbol of unity and community.

        100% of our profits go directly to war-affected people and children in Palestine. Through our work, we aim to alleviate the suffering of those living in uncertainty and challenging conditions. Our goal is to support the most vulnerable and help build a brighter future for those hardest hit by conflict.

        It is as good as it gets in the current situation. Israel would never allow Palestinians in the Westbank, leave alone Gaza become successful with such a brand.

  • whiwake@lemmy.cafe
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    1 month ago

    Why would anyone pay brand name prices these days. The store brand in my local store is 30% of the cost of coke, Pepsi, etc. $15 for a 12-pack?! That’s just insanity.

  • Luffy@lemmy.ml
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    1 month ago

    Is this why all Cola bottles are „a product by coca cola” and everything has a german word like bro stamped on it?

      • 123
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        1 month ago

        I get a chuckle every time people call it a “Cola drink”. In Spanish (LatAm) it means “butt drink” 👀

        • Tja
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          1 month ago

          In spanish (Spain) it means tail drink, which most often a referring to the penis.

      • Tja
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        1 month ago

        I do, when speaking English. Each language has its own word, of course: refrescos, Erfrischungsgetränke, napoje gazowane, etc.