• kadu@lemmy.world
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    2 months ago

    Companies that reach a certain critical mass really truly become incompetent. I don’t mean just evil or profit first, I mean simply incompetent at the most basic aspects of running a business. There are marketing departments that behave as if the entire team is composed of interns frantically googling marketing slang.

    Warner Bros, Hasbro, Apple, they’re carried by the inertia of their gigantic size and the customers that were alive to have moulded their vision about the company during their good years.

    • MelodiousFunk@slrpnk.net
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      2 months ago

      They don’t even need to reach critical mass. The last place I was at was a shitshow held together by a handful of overachievers. At every level there were idiots making decisions and protecting friendly mouth-breathers. And when we would contact the Big Players in the industry, it was much the same on their end. It got to the point where I had to remind people that just because you’re calling Big Name Brand, the person you’re talking to is you. And they report to Dave (the know-nothing manager we all worked under). Nobody has a fucking clue. So cut the person on the other end of the line some slack.

    • sowitzer@lemm.ee
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      2 months ago

      Seems like at about 5000 employees is when HR becomes the thing that drives so many decisions that don’t matter. And from there it’s all downhill.

  • ninjabard@lemmy.world
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    2 months ago

    I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they’ve made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.

  • the_riviera_kid@lemmy.world
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    2 months ago

    They canceled all the good shows and replaced them with “reality” tv slop. No one gives a fuck what you call a trash fire, it is still a trash fire.

    • Akasazh@feddit.nl
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      2 months ago

      Logo designers without much talent not originality must make a living, too.

  • OldChicoAle@lemmy.world
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    2 months ago

    Inb4 it turns just to HBO and then a nameless entity. It has no name. It just exists. Like death.

  • MeekerThanBeaker@lemmy.world
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    2 months ago

    HBO was the better name. And even Cinemax is a better name than Max.

    I kept calling it HBO Max after the first change.

    Most CEOs of entertainment companies are just people with business degrees who wish they were creative, but just aren’t.

    • SatanClaus@lemmy.dbzer0.com
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      2 months ago

      The problem is they don’t ever stop paying the marketing team. Eventually you don’t need more marketing and yet. Gestures around. Just hire a PR team for fucks sake.

      • Susaga@sh.itjust.works
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        2 months ago

        Is it just a complicated form of embezzlement? You have some unqualified fucks put stock video clips and mindless musack together in windows movie maker so you have an excuse to pay them way too much? The marketting department sure as shit isn’t helping the product’s marketting.

    • ohulancutash@feddit.uk
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      2 months ago

      HBO objected to HBO Max, so it was rebranded to Max. Now the top HBO execs have left so they’re changing it back.

        • ohulancutash@feddit.uk
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          2 months ago

          They’re different divisions of WBD. HBO is a premium cable channel that focuses on high-end productions, while Max is a general streaming service.

  • ramble81@lemm.ee
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    2 months ago

    If they really want customers back

    • Finish Westworld (they had one season left) and put it back on the service
    • Release the Batgirl movie
    • Release the Cyote movie (though I think they actually sold this one)
  • JackbyDev
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    2 months ago

    I think I only call it Max instead of HBO or HBO Max less than 25% of the time. This rebrand was goofy. Still not as bad as Twitter’s.

    • bobs_monkey@lemm.ee
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      2 months ago

      I’ve just always defaulted to HBO, especially considering much of their older content still has HBO pop up as a credit.

      • JackbyDev
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        2 months ago

        There was HBO Go and HBO Now before HBO Max. Also just HBO via television. Truly a hell scape.

        • bobs_monkey@lemm.ee
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          2 months ago

          Yeah I’ll be honest I’m way too lazy to keep up with their rebranding attempts, that’s where keeping it mentally filed as HBO made the most sense as it grew out of the premium cable channel from the 80s.

    • huppakee@lemm.ee
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      2 months ago

      Twitter’s was so bad people went from ‘X (formerly Twitter)’ to :what used to be called twitter’ all the way back to just twitter without the company doing anything after the rebrand.

  • JcbAzPx@lemmy.world
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    2 months ago

    The original change dropping HBO was one of the stupidest branding changes I’ve ever seen (and there’s a lot of competition). To be honest, they’d be better off dropping the Max part instead.

  • NONE@lemmy.world
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    2 months ago

    Please use a cw. I almost died laughing.

    Damn, these companies are running around like headless chickens.